Cookie Policy
1. Introduction
Rank and Render ("we," "us," or "our") operates the website rankandrender.com. This Cookie Policy explains what cookies are, how we use them on our website, what choices you have regarding their use, and where you can find more information.
This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies are not programs or apps they cannot carry viruses or install malware on your device. They simply store small pieces of information that help improve your browsing experience.
Related technologies we also use:
- Web beacons - Tiny invisible images embedded in pages or emails that track whether content has been opened or viewed
- Pixels - Small code snippets (e.g. Meta Pixel, Google Tag) that track user actions and support ad performance measurement
- Local storage - Similar to cookies but stored directly in your browser, used to remember settings and preferences
- Session storage - Temporary data that is cleared when you close your browser tab
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 To Operate Our Website
Some cookies are essential for our website to function correctly. Without them, core features such as page navigation, form submissions, and security protections would not work properly.
3.2 To Understand How Visitors Use Our Site
We use analytics cookies to gather anonymous data about how visitors interact with our website which pages are most visited, how long people stay, where they come from, and where they drop off. This helps us continuously improve the site experience.
3.3 To Measure Marketing Performance
We use marketing and tracking cookies to measure the effectiveness of our campaigns for example, understanding whether a visitor booked a strategy call after clicking an ad. This helps us allocate our marketing budget to what works best.
3.4 To Remember Your Preferences
Preference cookies allow our website to remember choices you make such as your language settings or whether you have already dismissed a banner so you do not have to set them again on each visit.
3.5 To Power Third-Party Integrations
Some features on our website are powered by third-party tools and platforms. These tools may set their own cookies when you interact with their embedded content or widgets.
4. Types of Cookies We Use
| Cookie Category | Description | Examples | Duration |
|---|---|---|---|
| Essential / Strictly Necessary | Required for the website to function. Cannot be disabled without breaking core features. | Session cookies, security tokens, CSRF protection | Session or up to 1 year |
| Analytics & Performance | Collect anonymous data on how visitors use the site. Help us improve content and usability. | Google Analytics (_ga, _gid, _gat) | Up to 2 years |
| Marketing & Advertising | Track visits across websites to measure ad campaign effectiveness and retarget visitors. | Meta Pixel, Google Ads (_gcl_au), LinkedIn Insight | Up to 2 years |
| Functional / Preference | Remember your choices and personalise your experience. | Language, dismissed banners, form autofill | Up to 1 year |
| Third-Party | Set by external platforms and tools embedded in our site. Governed by their own cookie policies. | Go High Level, Calendly, YouTube embeds | Varies |
5. Specific Cookies We Use
Below is a breakdown of the key cookies used on rankandrender.com:
Google Analytics
| Cookie Name | Purpose | Duration |
|---|---|---|
| Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | |
| Stores and updates a unique value for each page visited | 24 hours | |
| Used to throttle the request rate to Google Analytics | 1 minute |
Google Analytics data is anonymised and used solely to understand website traffic and performance. You can opt out of Google Analytics across all websites using the Google Analytics Opt-Out Browser Add-On.
Meta (Facebook) Pixel
| Cookie Name | Purpose | Duration |
|---|---|---|
| Used by Meta to deliver, measure, and improve the relevance of ads | 3 months | |
| Used by Meta to provide ad delivery or retargeting | 3 months |
We use the Meta Pixel to measure the performance of our Facebook and Instagram campaigns. For more information, visit Meta's Cookie Policy.
Goole Ads
| Cookie Name | Purpose | Duration |
|---|---|---|
| Used by Google AdSense for experimenting with advertisement efficiency | 3 months | |
| Used by Google DoubleClick to register and report actions after viewing or clicking an ad | 1 year |
Go High Level (GHL)
Our website integrates with Go High Level for CRM, booking, and automation features. GHL may set cookies when you interact with embedded calendars, forms, or chat widgets. For more information, visit Go High Level's Privacy Policy.
Session & Security Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| Preserves user session state across page requests | Session | |
| Identifies authenticated WordPress users | Session | |
| Stores user-specific WordPress admin preferences | 1 year |
6. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are governed by the respective third parties' own privacy and cookie policies.
Third-party services that may set cookies on our site include:
| Third Party | Purpose | Policy Link |
|---|---|---|
| Google Analytics | Website analytics | google.com/policies/privacy |
| Google Ads | Ad measurement & retargeting | google.com/policies/privacy |
| Meta (Facebook) | Ad measurement & retargeting | facebook.com/policies/cookies |
| Go High Level | CRM, booking & automation | gohighlevel.com/privacy-policy |
| YouTube | Embedded video content | policies.google.com/privacy |
7. Your Cookie Choices & Controls
You have several options for managing cookies on our website:
7.1 Cookie Consent Banner
When you first visit rankandrender.com, you will be presented with a cookie consent banner. You can choose to:
- Accept all cookies - Allow all categories of cookies to be set
- Accept essential only - Allow only cookies necessary for the website to function
- Customise preferences - Choose which categories of cookies you consent to
You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
7.2 Browser Settings
Most browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete some or all cookies
- Block all cookies from being set
- Block cookies from specific websites
- Set your browser to notify you when cookies are being set
Here are links to cookie management instructions for major browsers:
- Google Chrome
- Mozilla Firefox
- Apple Safari
- Microsoft Edge
Please note: Blocking or deleting essential cookies may affect the functionality of our website, including your ability to submit enquiry forms or book a strategy call.
7.3 Opt Out of Analytics
You can opt out of being tracked by Google Analytics on all websites using the Google Analytics Opt-Out Add-On.
7.4 Opt Out of Targeted Advertising
You can opt out of interest-based advertising from participating companies through:
- Your Online Choices (Australia)
- Google Ad Settings
- Meta Ad Preferences
8. Cookies and Australian Privacy Law
We use cookies in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where cookies collect personal information (such as an IP address or identifiable usage data), we handle that information in line with our Privacy Policy.
We do not use cookies to:
- Collect sensitive personal information without your explicit consent
- Track your online activity across third-party websites beyond what is disclosed in this policy
- Sell your data to third parties
9. Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its data collection practices in response to DNT signals, but you can manage your preferences using the controls outlined in Section 7.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will:
- Update the "Last Updated" date at the top of this page
- Reset your cookie consent preferences where required, so you are notified of the changes on your next visit
We encourage you to review this policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Rank and Render
We aim to respond to all privacy enquiries within 2 business hours during Australian business hours.